Research output per year
Research output per year
Personal profile
About
Amit K. Ghosh is a Professor in the Department of Marketing.
Education/Academic qualification
Marketing, Ph.D., University of Iowa
… → 1992
Applied Statistics, M.S., University of Iowa
… → 1990
Management Studies, M.B.A., Birla Institute of Technology and Science (BITS)
… → 1979
Management Studies, B.S., Birla Institute of Technology and Science (BITS)
… → 1979
Research Interests
- Marketing
Disciplines
- Business
- International Business
- Marketing
Research output
- 3 Article
-
Consumer-Driven Retailing Strategies In The Indian FMCG Marketplace: Application, Pitfalls, And Prospects
Ghosh, A. K., Jan 1 2011, In: 6th SIMSR Asia Marketing Conference.Research output: Contribution to journal › Article › peer-review
-
Designing Retailing Strategies Based On Knowledge Management
Ghosh, A. K., Jan 1 2011, In: Review of Knowledge Management. 1Research output: Contribution to journal › Article › peer-review
-
Foreign Market Entry Mode Behavior as a Gateway to Further Entries: The Nafta Experience
Ghosh, A. K., Javalgi, R. G., Deligonul, S., Lambert, D. M. & Gavusgil, S. T., Jun 1 1995, In: Industrial Marketing Management. 24Research output: Contribution to journal › Article › peer-review