Skip to main navigation Skip to search Skip to main content
Sreedhar Madhavaram

View Scopus Profile

Sreedhar Madhavaram

Professor, Department of Marketing, Monte Ahuja College of Business

Personal profile

About

Sreedhar Madhavaram (Ph.D., Texas Tech University) is a Professor of Marketing at Cleveland State University. His work has been published in the Journal of the Academy of Marketing Science, Academy of Marketing Science Review, Industrial Marketing Management, Journal of Advertising, Journal of Personal Selling & Sales Management, Psychology & Marketing, and others. A frequent presenter at national and international conferences, his research interests include marketing strategy, marketing theory and concepts, marketing communications, marketing pedagogy, organizational knowledge, and sales management.

Education/Academic qualification

Marketing, Ph.D., Texas Tech University

… → 2005

Business Administration, M.S., Texas Tech University

… → 2000

M.B.A., Osmania University

… → 1996

B.S., Manipal Institute of Technology, Manipal University

… → 1993

Research Interests

  • Marketing Strategy
  • Marketing Theory and Concepts
  • Marketing Pedagogy
  • Organizational Knowledge
  • Sales Management
  • Business Administration

Disciplines

  • Marketing
View all 10 Research outputs