TY - JOUR
T1 - A Life Cycle Segmentation Approach to Marketing Financial Products and Services
AU - Javalgi, Rajshekhar G.
AU - Dion, Paul A.
N1 - Javalgi, R. G., & Dion, P. (1999). A Life Cycle Segmentation Approach to Marketing Financial Products and Services. Service Industries Journal, 19(3), 74-96.
PY - 1999/7/1
Y1 - 1999/7/1
N2 - State-of-the-art market segmentation is becoming an important strategic tool in the continuing evolution of the financial services industry This article, focusing on a life cycle segmentation approach, indicates that the importance attributed to financial choice criteria and financial services varies as consumers pass through an orderly progression of life cycle stages. Thus, the results suggest that marketers in the financial services industry should adopt a life cycle marketing based system to more fully satisfy the needs/wants of their customers.
AB - State-of-the-art market segmentation is becoming an important strategic tool in the continuing evolution of the financial services industry This article, focusing on a life cycle segmentation approach, indicates that the importance attributed to financial choice criteria and financial services varies as consumers pass through an orderly progression of life cycle stages. Thus, the results suggest that marketers in the financial services industry should adopt a life cycle marketing based system to more fully satisfy the needs/wants of their customers.
KW - Financial services industry
KW - Marketing
KW - Commercial products
KW - Service industries
KW - Finance companies
KW - Financial management
KW - Industrial management
UR - https://engagedscholarship.csuohio.edu/busmarkt_facpub/3
UR - http://proxy.ulib.csuohio.edu:2050/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=2514447&site=ehost-live
U2 - 10.1080/02642069900000031
DO - 10.1080/02642069900000031
M3 - Article
VL - 19
JO - Service Industries Journal
JF - Service Industries Journal
ER -