TY - JOUR
T1 - A Taxonomy of Information Technology-Enhanced Pricing Strategies
AU - Dixit, Ashutosh
AU - Whipple, Thomas W.
AU - Zinkhan, George M.
AU - Gailey, Edward
N1 - Dixit, A., Whipple, T. W., Zinkhan, G. M., , & Gailey, E. (2008). A taxonomy of information technology-enhanced pricing strategies. Journal of Business Research, 61(4), 275-283. doi:10.1016/j.jbusres.2007.03.007
PY - 2008/4/1
Y1 - 2008/4/1
N2 - As a result of evolving technology , opportunities for innovative pricing strategies continuously emerge. The authors provide an updated taxonomy to show how such emerging strategies relate to recent technological advances. Specifically, they cite increased availability of information , enhanced reach, and expanded interactivity as three technological advancements and identify six pricing strategies enhanced by these factors. They also discuss the role of utility, prospect, range, and signaling theories for emerging pricing strategies , along with several applications and managerial implications.
AB - As a result of evolving technology , opportunities for innovative pricing strategies continuously emerge. The authors provide an updated taxonomy to show how such emerging strategies relate to recent technological advances. Specifically, they cite increased availability of information , enhanced reach, and expanded interactivity as three technological advancements and identify six pricing strategies enhanced by these factors. They also discuss the role of utility, prospect, range, and signaling theories for emerging pricing strategies , along with several applications and managerial implications.
KW - Pricing
KW - Taxonomy
KW - Internet
KW - Auctions
KW - Strategy
UR - https://engagedscholarship.csuohio.edu/busmarkt_facpub/11
UR - http://journals.ohiolink.edu/ejc/article.cgi?issn=01482963&issue=v61i0004&article=275_atoitps
UR - http://journals.ohiolink.edu/ejc/article.cgi?issn=01482963issue=v61i0004article=275_atoitps
U2 - 10.1016/j.jbusres.2007.03.007
DO - 10.1016/j.jbusres.2007.03.007
M3 - Article
VL - 64
JO - Journal of Business Research
JF - Journal of Business Research
ER -