TY - JOUR
T1 - Comparison of Business-To-Business Advertising: The United-States and the United-Kingdom
AU - Javalgi, Rajshekhar G.
AU - Culter, Bob D.
N1 - Cutler, B., , & Javalgi, R. (1994). Comparison of business-to-business advertising. Industrial Marketing Management, 23(2), 117-124. doi:10.1016/0019-8501(94)90012-4
PY - 1994/4/1
Y1 - 1994/4/1
N2 - Much of the cross-cultural advertising literature indicates there are substantial differences in consumer advertising practice across national boundaries. This empirical comparison of trade magazine advertisements in the United States and the United Kingdom found substantial similarity across the two countries, with only minor differences.
AB - Much of the cross-cultural advertising literature indicates there are substantial differences in consumer advertising practice across national boundaries. This empirical comparison of trade magazine advertisements in the United States and the United Kingdom found substantial similarity across the two countries, with only minor differences.
UR - https://engagedscholarship.csuohio.edu/busmarkt_facpub/13
UR - http://journals.ohiolink.edu/ejc/article.cgi?issn=00198501&issue=v23i0002&article=117_coba
U2 - 10.1016/0019-8501(94)90012-4
DO - 10.1016/0019-8501(94)90012-4
M3 - Article
VL - 23
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -