Defining Place Image

Candi Clouse; Ashutosh Dixit

doi:10.4018/978-1-5225-0579-2.ch001

Defining Place Image

Candi Clouse
, Ashutosh Dixit

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The image of a place is important as it has implications for investments made in cities, workforce locations, and tourism. Place image incorporates concepts including brand, visual image, reputation, the sense of place, and the identity of the place - all of which create an overall image of a place and can lead to investment or abandonment. Place image has ramifications for decisions made about the place, including where businesses locate, where workers live, and where tourists visit (Smith, 2006). Place image has serious ramifications for decisions made about the place as people choose to stay, work, visit, and invest. This research outlines the inconsistencies in the literature, clarifies the terminology, and begins to set research standards for how place image is described through a conceptual model.

Original language	American English
Title of host publication	Strategic Place Branding Methodologies and Theory for Tourist Attraction
DOIs	https://doi.org/10.4018/978-1-5225-0579-2.ch001
State	Published - Jan 1 2016

Keywords

place image
brand
sense of place
reputation

Disciplines

Business
Marketing
Tourism and Travel

Access to Document

10.4018/978-1-5225-0579-2.ch001License: CC BY

Defining Place ImageFinal published version, 2.17 MBLicense: CC BY

Cite this

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abstract = " The image of a place is important as it has implications for investments made in cities, workforce locations, and tourism. Place image incorporates concepts including brand, visual image, reputation, the sense of place, and the identity of the place - all of which create an overall image of a place and can lead to investment or abandonment. Place image has ramifications for decisions made about the place, including where businesses locate, where workers live, and where tourists visit (Smith, 2006). Place image has serious ramifications for decisions made about the place as people choose to stay, work, visit, and invest. This research outlines the inconsistencies in the literature, clarifies the terminology, and begins to set research standards for how place image is described through a conceptual model.",

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KW - sense of place

KW - reputation

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Defining Place Image

Abstract

Keywords

Disciplines

Access to Document

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