Developing Complex, Business-to-Business Products: Issues and Implications

Sreedhar Madhavaram; Radha Appan

doi:10.1108/01409171011055807

Developing Complex, Business-to-Business Products: Issues and Implications

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Management Research Review
Volume	33
DOIs	https://doi.org/10.1108/01409171011055807
State	Published - Jan 1 2010

Keywords

Marketing

Disciplines

Marketing

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10.1108/01409171011055807License: CC BY

Developing Complex Business-to-Business Products Issues and ImpFinal published version, 799 KBLicense: CC BY
Developing Complex Business-to-Business Products Issues and ImpFinal published version, 799 KBLicense: CC BY

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title = "Developing Complex, Business-to-Business Products: Issues and Implications",

keywords = "Marketing",

author = "Sreedhar Madhavaram and Radha Appan",

note = "Madhavaram, S., Appan, R. (2010). Developing Complex, Business-to-Business Products: Issues and Implications. Management Research Review, 33(7), pp. 715-733.",

year = "2010",

month = jan,

day = "1",

doi = "10.1108/01409171011055807",

language = "American English",

volume = "33",

journal = "Management Research Review",

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AU - Madhavaram, Sreedhar

AU - Appan, Radha

N1 - Madhavaram, S., Appan, R. (2010). Developing Complex, Business-to-Business Products: Issues and Implications. Management Research Review, 33(7), pp. 715-733.

PY - 2010/1/1

Y1 - 2010/1/1

KW - Marketing

UR - https://engagedscholarship.csuohio.edu/bus_facpub/23

U2 - 10.1108/01409171011055807

DO - 10.1108/01409171011055807

M3 - Article

VL - 33

JO - Management Research Review

JF - Management Research Review

ER -

Developing Complex, Business-to-Business Products: Issues and Implications

Keywords

Disciplines

Access to Document

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