Direct Marketing Channel Choices Among US Farmers: Evidence from the Local Food Marketing Practices Survey

Zoë T. Plakias; Iryna Demko; Ani L. Katchova

doi:10.1017/S1742170519000085

Direct Marketing Channel Choices Among US Farmers: Evidence from the Local Food Marketing Practices Survey

Zoë T. Plakias
, Iryna Demko
, Ani L. Katchova

Research output: Contribution to journal › Article › peer-review

Abstract

Dr. Iryna Demko examines farmers marketing via short supply chains to consumers, grocers, restaurants, schools and other local intermediaries. This work employs the 2015 Local Food Marketing Practices Survey and binomial and multinomial logit regressions. While previous studies have shown that urban location increases participation and income from direct sales, this research suggests that as the market of local foods has matured, participation in direct sales may no longer be determined by proximity to cities.

Original language	American English
Journal	Renewable Agriculture and Food Systems
DOIs	https://doi.org/10.1017/S1742170519000085
State	Published - Mar 25 2019

Keywords

direct marketing
farm to school
farmer's market
local foods
marketing channel
marketing strategy
Entrepreneurship
Industry Analysis
Economic Development Strategy and Policy

Disciplines

Urban Studies and Planning

Access to Document

10.1017/S1742170519000085License: CC BY

https://www.cambridge.org/core/journals/renewable-agriculture-and-food-systems/article/direct-marketing-channel-choices-among-us-farmers-evidence-from-the-local-food-marketing-practices-survey/DAF9B2C461E786AF63DE507287A3F95C

Cite this

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title = "Direct Marketing Channel Choices Among US Farmers: Evidence from the Local Food Marketing Practices Survey",

abstract = " Dr. Iryna Demko examines farmers marketing via short supply chains to consumers, grocers, restaurants, schools and other local intermediaries. This work employs the 2015 Local Food Marketing Practices Survey and binomial and multinomial logit regressions. While previous studies have shown that urban location increases participation and income from direct sales, this research suggests that as the market of local foods has matured, participation in direct sales may no longer be determined by proximity to cities.",

keywords = "direct marketing, farm to school, farmer's market, local foods, marketing channel, marketing strategy, Entrepreneurship, Industry Analysis, Economic Development Strategy and Policy",

author = "Plakias, \{Zo{\"e} T.\} and Iryna Demko and Katchova, \{Ani L.\}",

note = "Plakias, Z., Demko, I., \& Katchova, A. (n.d.). Direct marketing channel choices among US farmers: Evidence from the Local Food Marketing Practices Survey. Renewable Agriculture and Food Systems, 1-15. doi:10.1017/S1742170519000085",

year = "2019",

month = mar,

day = "25",

doi = "10.1017/S1742170519000085",

language = "American English",

journal = "Renewable Agriculture and Food Systems",

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T1 - Direct Marketing Channel Choices Among US Farmers: Evidence from the Local Food Marketing Practices Survey

AU - Plakias, Zoë T.

AU - Demko, Iryna

AU - Katchova, Ani L.

N1 - Plakias, Z., Demko, I., & Katchova, A. (n.d.). Direct marketing channel choices among US farmers: Evidence from the Local Food Marketing Practices Survey. Renewable Agriculture and Food Systems, 1-15. doi:10.1017/S1742170519000085

PY - 2019/3/25

Y1 - 2019/3/25

N2 - Dr. Iryna Demko examines farmers marketing via short supply chains to consumers, grocers, restaurants, schools and other local intermediaries. This work employs the 2015 Local Food Marketing Practices Survey and binomial and multinomial logit regressions. While previous studies have shown that urban location increases participation and income from direct sales, this research suggests that as the market of local foods has matured, participation in direct sales may no longer be determined by proximity to cities.

AB - Dr. Iryna Demko examines farmers marketing via short supply chains to consumers, grocers, restaurants, schools and other local intermediaries. This work employs the 2015 Local Food Marketing Practices Survey and binomial and multinomial logit regressions. While previous studies have shown that urban location increases participation and income from direct sales, this research suggests that as the market of local foods has matured, participation in direct sales may no longer be determined by proximity to cities.

KW - direct marketing

KW - farm to school

KW - farmer's market

KW - local foods

KW - marketing channel

KW - marketing strategy

KW - Entrepreneurship

KW - Industry Analysis

KW - Economic Development Strategy and Policy

UR - https://engagedscholarship.csuohio.edu/urban_facpub/1596

UR - https://www.cambridge.org/core/journals/renewable-agriculture-and-food-systems/article/direct-marketing-channel-choices-among-us-farmers-evidence-from-the-local-food-marketing-practices-survey/DAF9B2C461E786AF63DE507287A3F95C

U2 - 10.1017/S1742170519000085

DO - 10.1017/S1742170519000085

M3 - Article

JO - Renewable Agriculture and Food Systems

JF - Renewable Agriculture and Food Systems

ER -

Direct Marketing Channel Choices Among US Farmers: Evidence from the Local Food Marketing Practices Survey

Abstract

Keywords

Disciplines

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