Factors Affecting Spectators' Decisions in Attending NBA Home Games

Eddie T. C. Lam; Siu-Yin Cheung; Demetrius W. Pearson; Sungwon Bae

doi:10.1080/02701367.2012.10599840

Factors Affecting Spectators' Decisions in Attending NBA Home Games

Eddie T. C. Lam
, Siu-Yin Cheung
, Demetrius W. Pearson
, Sungwon Bae

Hong Kong Baptist University
University of Houston - Main
William Paterson University

Research output: Other contribution

Abstract

The purpose of this study was to examine factors that would affect spectators' decisions in attending future NBA games. The survey included a 14-item Decision Information Scale and demographic variables. Participants were spectators (N=410) attending a regular season NBA home game in 2009. Random cluster sampling technique was used with the attempt to cover different sections of the arena. Item responses were based on a 5-point Likert Scale (e.g., 1=not at all important, 5=very important).

Original language	American English
DOIs	https://doi.org/10.1080/02701367.2012.10599840
State	Published - Jan 1 2012

Keywords

Spectators
NBA
National Basketball Association
Home games
Leisure
Recreation
Sport Administration
Achievement motivation research

Disciplines

Education
Exercise Science
Kinesiology
Leisure Studies
Public Health Education and Promotion
Sports Management
Sports Sciences
Sports Studies

Access to Document

10.1080/02701367.2012.10599840License: CC BY

http://dx.doi.org/10.1080/02701367.2012.10599840

Cite this

@misc{e7f5ebdd91124c17a046cfb2dd3a1529,

title = "Factors Affecting Spectators' Decisions in Attending NBA Home Games",

abstract = " The purpose of this study was to examine factors that would affect spectators' decisions in attending future NBA games. The survey included a 14-item Decision Information Scale and demographic variables. Participants were spectators (N=410) attending a regular season NBA home game in 2009. Random cluster sampling technique was used with the attempt to cover different sections of the arena. Item responses were based on a 5-point Likert Scale (e.g., 1=not at all important, 5=very important).",

keywords = "Spectators, NBA, National Basketball Association, Home games, Leisure, Recreation, Sport Administration, Achievement motivation research",

author = "Lam, \{Eddie T. C.\} and Siu-Yin Cheung and Pearson, \{Demetrius W.\} and Sungwon Bae",

note = "Lam, E. T. C., Cheung, S. Y., Pearson, D. W., Bae, S. (2012). Factors affecting spectators' decisions in attending NBA home games. Research Quarterly for Exercise and Sport, 83(1) Supp., A93.",

year = "2012",

month = jan,

day = "1",

doi = "10.1080/02701367.2012.10599840",

language = "American English",

type = "Other",

}

TY - GEN

T1 - Factors Affecting Spectators' Decisions in Attending NBA Home Games

AU - Lam, Eddie T. C.

AU - Cheung, Siu-Yin

AU - Pearson, Demetrius W.

AU - Bae, Sungwon

N1 - Lam, E. T. C., Cheung, S. Y., Pearson, D. W., Bae, S. (2012). Factors affecting spectators' decisions in attending NBA home games. Research Quarterly for Exercise and Sport, 83(1) Supp., A93.

PY - 2012/1/1

Y1 - 2012/1/1

N2 - The purpose of this study was to examine factors that would affect spectators' decisions in attending future NBA games. The survey included a 14-item Decision Information Scale and demographic variables. Participants were spectators (N=410) attending a regular season NBA home game in 2009. Random cluster sampling technique was used with the attempt to cover different sections of the arena. Item responses were based on a 5-point Likert Scale (e.g., 1=not at all important, 5=very important).

AB - The purpose of this study was to examine factors that would affect spectators' decisions in attending future NBA games. The survey included a 14-item Decision Information Scale and demographic variables. Participants were spectators (N=410) attending a regular season NBA home game in 2009. Random cluster sampling technique was used with the attempt to cover different sections of the arena. Item responses were based on a 5-point Likert Scale (e.g., 1=not at all important, 5=very important).

KW - Spectators

KW - NBA

KW - National Basketball Association

KW - Home games

KW - Leisure

KW - Recreation

KW - Sport Administration

KW - Achievement motivation research

UR - https://engagedscholarship.csuohio.edu/edhperd_facpub/6

UR - http://dx.doi.org/10.1080/02701367.2012.10599840

U2 - 10.1080/02701367.2012.10599840

DO - 10.1080/02701367.2012.10599840

M3 - Other contribution

ER -

Factors Affecting Spectators' Decisions in Attending NBA Home Games

Abstract

Keywords

Disciplines

Access to Document

Other files and links

Cite this