TY - JOUR
T1 - Fines, Frames, and Images: Examining Formulation Effects on Punishment Decisions
AU - Dunegan, Kenneth J.
N1 - Dunegan, K. J. (1996). Fines, frames, and images: examining formulation effects on punishment decisions. Organizational Behavior and Human Decision Processes, 68, 1, 58-67. doi:10.1006/obhd.1996.0089
PY - 1996/10/1
Y1 - 1996/10/1
N2 - Two laboratory experiments examine how punishment decisions are influenced by formulation effects . Results indicate the fines levied by disciplinary agents for deceptive advertising practices were significantly biased by objectively equivalent information framed in a positive or negative way. Specifically, negative framing produced fines that were 44 to 120% larger, depending on whether the offending party was listed as an individual or an organization. Results also indicate framing influenced perceptions of image compatibility, a measure derived from Beach and Mitchell's Image Theory (1990, 1996), and that differences in image compatibility correlated with differences in fines . The more incompatible a decision maker's image of the offending party, the higher the fine. Image theory is then discussed as a potential instrument for enhancing our understanding of framing and formulation effects .
AB - Two laboratory experiments examine how punishment decisions are influenced by formulation effects . Results indicate the fines levied by disciplinary agents for deceptive advertising practices were significantly biased by objectively equivalent information framed in a positive or negative way. Specifically, negative framing produced fines that were 44 to 120% larger, depending on whether the offending party was listed as an individual or an organization. Results also indicate framing influenced perceptions of image compatibility, a measure derived from Beach and Mitchell's Image Theory (1990, 1996), and that differences in image compatibility correlated with differences in fines . The more incompatible a decision maker's image of the offending party, the higher the fine. Image theory is then discussed as a potential instrument for enhancing our understanding of framing and formulation effects .
UR - https://engagedscholarship.csuohio.edu/busman_lab_facpub/18
UR - http://journals.ohiolink.edu/ejc/article.cgi?issn=07495978&issue=v68i0001&article=58_ffaiefeopd
U2 - 10.1006/obhd.1996.0089
DO - 10.1006/obhd.1996.0089
M3 - Article
VL - 68
JO - Organizational Behavior and Human Decision Processes
JF - Organizational Behavior and Human Decision Processes
ER -