TY - JOUR
T1 - Franchise Partnership And International Expansion: A Conceptual Framework And Research Propositions
AU - Grewal, Dhruv
AU - Iyer, Golpalkrishnan R.
AU - Javalgi, Rajshekar G.
AU - Radulovich, Lori
AU - Lyer, Gopalkrishnan R.
N1 - Grewal, D., Iyer, G.R., Javalgi, R.G., & Radulovich, L. Franchise partnership and international expansion: A conceptual framework and research propositions. Entrepreneurship Theory and Practice, 35(3), 533-557. doi:10.1111/j.1540-6520.2011.00444.x
PY - 2011/5/1
Y1 - 2011/5/1
N2 - Although academic research has provided tremendous insights about the organizational form of franchising, considerable work remains with regard to understanding the critical factors that enable international franchise expansion and performance. The authors advance the argument that a franchise relationship is essentially an entrepreneurial partnership, and that this partnership influences the speed, scale, and scope of franchise expansion into international markets. In the proposed conceptual model, the authors detail the links among the franchise partnership, international expansion, and franchise system performance.
AB - Although academic research has provided tremendous insights about the organizational form of franchising, considerable work remains with regard to understanding the critical factors that enable international franchise expansion and performance. The authors advance the argument that a franchise relationship is essentially an entrepreneurial partnership, and that this partnership influences the speed, scale, and scope of franchise expansion into international markets. In the proposed conceptual model, the authors detail the links among the franchise partnership, international expansion, and franchise system performance.
KW - franchising; market entry; international business
KW - Franchises (retail trade)
KW - Partnership (business)
KW - Expansion (business)
KW - International markets
KW - Entrepreneurship
KW - Financial performance
KW - Business planning
KW - Investments
KW - Customer loyalty
UR - https://engagedscholarship.csuohio.edu/bus_facpub/134
UR - https://engagedscholarship.csuohio.edu/busmarkt_facpub/41
UR - http://rave.ohiolink.edu/ejournals/article/323733896
U2 - 10.1111/j.1540-6520.2011.00444.x
DO - 10.1111/j.1540-6520.2011.00444.x
M3 - Article
VL - 35
JO - Entrepreneurship Theory and Practice
JF - Entrepreneurship Theory and Practice
ER -