Image Compatibility and the Use of Problem Space Information in Resource-Allocation Decisions - Testing a Moderating Effects Model

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    Abstract

    A model introducing image compatibility as a moderator of information use is proposed and tested with data from a laboratory study involving 96 masters-level business students. Findings indicate that the use of problem space information to guide resource allocation decisions varies with perceptions of image compatibility . When image compatibility is high, information use declines; when compatibility is low, information use increases. These results suggest that Image Theory (Beach, 1990; Beach & Mitchell, 1990), and image compatibility in particular, may be useful as a means for understanding and predicting variation in the use of information in decision-making episodes.

    Original languageAmerican English
    JournalOrganizational Behavior and Human Decision Processes
    Volume64
    DOIs
    StatePublished - Oct 1 1995

    Disciplines

    • Management Information Systems
    • Management Sciences and Quantitative Methods

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