Information Technology-Enhanced Pricing Strategies: Managerial and Public Policy Implications

Ashutosh Dixit; Karin Braunsberger; George M. Zinkhan; Yue Pan

doi:10.1016/j.jbusres.2004.04.003

Information Technology-Enhanced Pricing Strategies: Managerial and Public Policy Implications

Ashutosh Dixit
, Karin Braunsberger
, George M. Zinkhan
, Yue Pan

University of South Florida
Coca-Cola Company
University of Dayton

Research output: Contribution to journal › Article › peer-review

Abstract

The Internet and related technologies have created opportunities for enhanced pricing strategies . The consequences of these pricing strategies have important managerial and public policy implications . Here, we identify five technology - enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.

Original language	American English
Journal	Journal of Business Research
Volume	58
DOIs	https://doi.org/10.1016/j.jbusres.2004.04.003
State	Published - Sep 1 2005

Keywords

Pricing strategies
Internet; technology
Public policy
Social welfare

Disciplines

Business Administration, Management, and Operations
Marketing
Technology and Innovation

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10.1016/j.jbusres.2004.04.003License: CC BY

Cite this

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title = "Information Technology-Enhanced Pricing Strategies: Managerial and Public Policy Implications",

abstract = " The Internet and related technologies have created opportunities for enhanced pricing strategies . The consequences of these pricing strategies have important managerial and public policy implications . Here, we identify five technology - enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.",

keywords = "Pricing strategies, Internet; technology, Public policy, Social welfare",

author = "Ashutosh Dixit and Karin Braunsberger and Zinkhan, \{George M.\} and Yue Pan",

note = "Dixit, A., Braunsberger, K., Zinkhan, G. M., Pan, Y. (2005). Information technology–enhanced pricing strategies: managerial and public policy implications. Journal of Business Research, 58(9), 1169-1177. doi:10.1016/j.jbusres.2004.04.003",

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AU - Dixit, Ashutosh

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AU - Zinkhan, George M.

AU - Pan, Yue

N1 - Dixit, A., Braunsberger, K., Zinkhan, G. M., Pan, Y. (2005). Information technology–enhanced pricing strategies: managerial and public policy implications. Journal of Business Research, 58(9), 1169-1177. doi:10.1016/j.jbusres.2004.04.003

PY - 2005/9/1

Y1 - 2005/9/1

N2 - The Internet and related technologies have created opportunities for enhanced pricing strategies . The consequences of these pricing strategies have important managerial and public policy implications . Here, we identify five technology - enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.

AB - The Internet and related technologies have created opportunities for enhanced pricing strategies . The consequences of these pricing strategies have important managerial and public policy implications . Here, we identify five technology - enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.

KW - Pricing strategies

KW - Internet; technology

KW - Public policy

KW - Social welfare

UR - https://engagedscholarship.csuohio.edu/busmarkt_facpub/39

UR - http://journals.ohiolink.edu/ejc/article.cgi?issn=01482963issue=v58i0009article=1169_itpsmappi

U2 - 10.1016/j.jbusres.2004.04.003

DO - 10.1016/j.jbusres.2004.04.003

M3 - Article

VL - 58

JO - Journal of Business Research

JF - Journal of Business Research

ER -

Information Technology-Enhanced Pricing Strategies: Managerial and Public Policy Implications

Abstract

Keywords

Disciplines

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