Is Industrial Advertising Sexist?

Nancy A. Reese; Thomas W. Whipple; Alice E. Courtney

doi:10.1016/0019-8501(87)90031-9

Is Industrial Advertising Sexist?

Nancy A. Reese
, Thomas W. Whipple
, Alice E. Courtney

Research output: Contribution to journal › Article › peer-review

Abstract

Industrial advertising has been heavily criticized for its sexist portrayal of women. This article reports the results of an analysis of nearly 5,000 advertisements which show an improving depiction of women. The incidence of sexist industrial advertising is declining.

Original language	American English
Journal	Industrial Marketing Management
Volume	16
DOIs	https://doi.org/10.1016/0019-8501(87)90031-9
State	Published - Nov 1 1987

Disciplines

Advertising and Promotion Management
Business Law, Public Responsibility, and Ethics
Marketing

Access to Document

10.1016/0019-8501(87)90031-9License: CC BY

Cite this

@article{53d572f9ac704b4abb29ed2d9085fa18,

title = "Is Industrial Advertising Sexist?",

abstract = " Industrial advertising has been heavily criticized for its sexist portrayal of women. This article reports the results of an analysis of nearly 5,000 advertisements which show an improving depiction of women. The incidence of sexist industrial advertising is declining.",

author = "Reese, \{Nancy A.\} and Whipple, \{Thomas W.\} and Courtney, \{Alice E.\}",

note = "Reese, N., Whipple, T., \& Courtney, A. (1987). Is industrial advertising sexist? Industrial Marketing Management, 16(4), 231-240. doi:10.1016/0019-8501(87)90031-9",

year = "1987",

month = nov,

day = "1",

doi = "10.1016/0019-8501(87)90031-9",

language = "American English",