| Original language | American English |
|---|---|
| Journal | Industrial Marketing Management |
| Volume | 22 |
| DOIs | |
| State | Published - Aug 1 1993 |
Disciplines
- Business Administration, Management, and Operations
- Marketing
David Ford, Barry Cotton, David Farmer, Andrew C. Gross, Ian Wilkinson
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Industrial Marketing Management |
| Volume | 22 |
| DOIs | |
| State | Published - Aug 1 1993 |