@misc{f4d04e0992504fd78c37110006e9f57c,
title = "Promotional Strategies After the Reorganization: The Case of the AFL",
keywords = "Sport management administration; Sports",
author = "Lam, \{Eddie T. C.\} and Siu-Yin Cheung and Pearson, \{Demetrius W.\} and Sungwon Bae",
note = "Lam, E. T. C., Cheung, S. Y., Pearson, D. W., Bae, S. (2013). Promotional strategies after the reorganization: The case of the AFL. Research Quarterly for Exercise and Sport, 84(1) Supp., A95-A96.",
year = "2013",
month = jan,
day = "1",
doi = "10.1080/02701367.2013.791604",
language = "American English",
type = "Other",
}