@misc{d6dfbb8791324d9cac35a8f7413f1408,
title = "Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry",
abstract = " Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry by Ulrich E. Wiechmann.",
author = "Gross, \{Andrew C.\}",
note = "Gross, A. (1978). Marketing management in multinational firms-the consumer packaged goods industry. Industrial Marketing Management (Book Review), 7(4), 287-289. doi:10.1016/0019-8501(78)90052-4",
year = "1978",
month = aug,
day = "1",
doi = "10.1016/0019-8501(78)90052-4",
language = "American English",
type = "Other",
}