Teaching Dynamic Competition in Marketing

Shelby D. Hunt, Sreedhar Madhavaram

    Research output: Contribution to journal › Article › peer-review

    Original languageAmerican English
    JournalDefault journal
    StatePublished - 1800

    Keywords

    • dynamic competition
    • resource-advantage (R-A) theory of competition
    • marketing strategy
    • marketing pedagogy

    Disciplines

    • Marketing

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