Abstract
The theory of regionalization is still in its infancy. Previous research has shown that most firms are regional, as opposed to global in nature. This paper examines the relationship between the adoption of a regional strategy and firm performance and develops theoretical propositions. We use the main external drivers of performance i.e. market structure and insights from the adaptation/standardization approach and propose them as the main drivers that will help explain the relationship between regionalization and firm performance. Theoretical propositions are developed to further understanding of the relationship.
| Original language | American English |
|---|---|
| Journal | The Journal of International Business Research and Practice |
| Volume | 7 |
| State | Published - Jan 1 2013 |
Keywords
- regionalization; standardization; liability of foreignness; industry concentration; firm performance
Disciplines
- Business Administration, Management, and Operations
- Marketing