Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (IATs) In Enhancing Student Learning

Ashutosh Dixit; Mayukh Dass; Gella C. Pendleton; William J. Lundstrom

Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (IATs) In Enhancing Student Learning

Ashutosh Dixit
, Mayukh Dass
, Gella C. Pendleton
, William J. Lundstrom

Texas Tech University
Northern Michigan University

Research output: Contribution to journal › Article › peer-review

Abstract

This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

Original language	American English
Journal	Atlantic Marketing Journal
Volume	2
State	Published - Dec 17 2013

Keywords

artifical intelligence; experiential learning; intelligent agent technologies; interactive environment; marketing research education; Computer Science;

Disciplines

Marketing

Access to Document

http://digitalcommons.kennesaw.edu/amj/vol2/iss3/2/

Cite this

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title = "Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (IATs) In Enhancing Student Learning",

abstract = " This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.",

keywords = "artifical intelligence; experiential learning; intelligent agent technologies; interactive environment; marketing research education; Computer Science;",

author = "Ashutosh Dixit and Mayukh Dass and Pendleton, \{Gella C.\} and Lundstrom, \{William J.\}",

note = "Dixit, A., Dass, M., Pendleton, G.C., Lundstrom, W.J. (2013). Transforming marketing education of the future: The role of intelligent agent technologies (IATs) in enhancing student learning. Atlantic Marketing Journal, 2(3). Retrieved from http://digitalcommons.kennesaw.edu/amj/",

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language = "American English",

volume = "2",

journal = "Atlantic Marketing Journal",

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AU - Lundstrom, William J.

N1 - Dixit, A., Dass, M., Pendleton, G.C., Lundstrom, W.J. (2013). Transforming marketing education of the future: The role of intelligent agent technologies (IATs) in enhancing student learning. Atlantic Marketing Journal, 2(3). Retrieved from http://digitalcommons.kennesaw.edu/amj/

PY - 2013/12/17

Y1 - 2013/12/17

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AB - This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

KW - artifical intelligence; experiential learning; intelligent agent technologies; interactive environment; marketing research education; Computer Science;

UR - https://engagedscholarship.csuohio.edu/bus_facpub/118

UR - http://digitalcommons.kennesaw.edu/amj/vol2/iss3/2/

M3 - Article

VL - 2

JO - Atlantic Marketing Journal

JF - Atlantic Marketing Journal

ER -

Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (IATs) In Enhancing Student Learning

Abstract

Keywords

Disciplines

Access to Document

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Cite this