Transforming Marketing Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning

Ashutosh Dixit; Mayukh Dass; Glenna C Pendleton; William J Lundstrom

Transforming Marketing Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning

Ashutosh Dixit
, Mayukh Dass
, Glenna C Pendleton
, William J Lundstrom

Texas Tech University
Northern Michigan University

Research output: Contribution to journal › Article › peer-review

Abstract

This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

Original language	American English
Journal	Default journal
State	Published - 1800

Keywords

Artificial Intelligence
Experiential Learning
Intelligent Agent Technologies
Interactive Environment
Marketing Research Education

Disciplines

Education
Marketing

Access to Document

Transforming Marketing Education of the FutureFinal published version, 168 KBLicense: CC BY
Transforming Marketing Education of the FutureFinal published version, 168 KBLicense: CC BY

Cite this

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title = "Transforming Marketing Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning",

abstract = " This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.",

keywords = "Artificial Intelligence, Experiential Learning, Intelligent Agent Technologies, Interactive Environment, Marketing Research Education",

author = "Ashutosh Dixit and Mayukh Dass and Pendleton, \{Glenna C\} and Lundstrom, \{William J\}",

year = "1800",

language = "American English",

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AU - Dixit, Ashutosh

AU - Dass, Mayukh

AU - Pendleton, Glenna C

AU - Lundstrom, William J

PY - 1800

Y1 - 1800

N2 - This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

AB - This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

KW - Artificial Intelligence

KW - Experiential Learning

KW - Intelligent Agent Technologies

KW - Interactive Environment

KW - Marketing Research Education

UR - https://digitalcommons.kennesaw.edu/amj/vol2/iss3/2

M3 - Article

JO - Default journal

JF - Default journal

ER -

Transforming Marketing Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning

Abstract

Keywords

Disciplines

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Cite this